Your Company Vision: The Road Map to Success

June 12, 2008 at 2:49 pm Leave a comment

There’s a well defined road map to unlock business success that is often defined by the owner. Persistence, enthusiasm, and valour, the characteristics of an entrepreneur, play an integral part in the growth of a small business. These characteristics also need to be carved into the company’s vision.

The detailed development of a company vision is vital in the early stages of growth. It should be a clear reflection of the owner’s dreams and hopes for the business. When developing the company vision, keep in mind how success will be measured, what the business will look like: home-based or e-commerce, what the business will become, and the exit strategy, i.e. to sell it, leave it to family, or turn it into a franchise.

Understanding theses things will help the entrepreneur develop a business to be proud of. This is important because, while financial success is a great motivator, it is rarely enough to sustain the owner through the challenges of building a business. After all, there are many ways to make a buck.

“Without a vision, you will likely invest time and resources in places that don’t produce results,” comments Roger Pierce, Small Business Expert and Co-Founder of BizLaunch. “With a vision of a business you are proud of will carry you through slow times, show in the quality of your product or service, inspire employees, and motivate customers.”

BizLaunch, Canada’s leading small business training company, is offering free seminars for new entrepreneurs who want to learn more about this subject. Held in STAPLES Business Depot stores throughout the county, the next How to Grow Your Business STAPLES BizLaunch Seminar is on June 19th in ST. Johns, NFLD, 34 Stavanger Drive. The seminar runs from 6:30 to 8 p.m. Small business owners interested in attending the event may register online at


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