Renée Warren's Blog

Free Publicity is easy as pie

June 19, 2008 at 3:24 pm Leave a comment

I recently (as of 4 months ago) started writing media releases without any prior experience writing anything media related. It was not by choice that this event occurred. When my ‘boss’ asked me to write a release about an up coming seminar I was terrified of what was involved. I searched the internet for templates and examples, I read every article in as many newspapers as I could get my hands on, I purchased publicity books , like Public relations Kit for Dummies , from the bookstore, and then put my pencil to the paper (quite literally) and pumped out my first release. Guess what? It got picked up! And so did my third, and eighth, and so on.

What worked was building a relationship with the media I was attempting to contact. A proper introduction email, a well written media release, a courtesy call, and a thank you email all helped get me published. The thrill of your first successful release truly outweighs the ongoing writers block and spell check after spell check you succumb to in order to produce a piece of art.

I learned that each person has their own distinctive writing style and each publicity campaign its own unique features. That being said, it is important to overview your entire publicity objectives before you get started. According to David Carriere, you can publicize just about anything by following these 7 steps:

1. Start brainstorming

2. Distill your message down to a concentrated reduction

3. Select a spokesperson

4. Create Press Materials

5. Map out the strategy

6. Execute your plans

7. Allow your success to propel you forward.

If you want to read a quick to-the-point book, go get David’s Book Publicity: 7 Steps to Publicize Just About Anything. It helps

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