Small Business Introduction: Hello my name is ABC Inc.

July 16, 2008 at 8:23 pm Leave a comment

The key to a formal introduction in the small business world is simple; when introducing yourself to someone, whether they are a new neighbour, prospect, client, or car dealer, don’t just say your name, state your company and its purpose. Sounds ‘corny’? Yes, but it works. If I say “Hello my name is Renée. I am the marketing manager of ABC Inc.”. Many people might not recognize my company or exactly what it does. But if I say “Hello my name is Renée. I am the Marketing Manager for a company that helps train entrepreneurs”, the result will be outstandingly different. This is because not only have you grabbed their interest you have also explained to them what it is that your company does.

This is an effortless and important marketing strategy for small businesses as it is a way to market your company through simple introductions. Someone working at Coca Cola wouldn’t have this sort of introduction because they wouldn’t need to. Coca-Cola speaks for itself.

Does your business do they same? If not, then formally, and in detail, introduce yourself and your company purpose in one simple sentence.


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