Social Networking Overload

September 23, 2008 at 1:12 pm Leave a comment

“Hot” business lingo that are succumbing to the mainstream:

– Web 2.0
– Social networking
– Social learning communities
– Social learning platforms
– Business blogging
– Twitter

CommSocial, “the first Web 2.0 network platform to fully leverage social networking’s unique power to create “social learning communities” that deliver unsurpassed and entirely predictable marketing and business results”, was recently released by Wi5Connect.

“Market research shows that more than 70 percent of people no longer trust marketing messages,” said Laurie Lohner, CEO of Wi5Connect. Hmmm, last time I checked ‘social networking’ was becoming a form of marketing. CommSocial, though, will give users the chance to obtain complete and actionable data on what customers expect of you, what they think of your company and your products, and will facilitate the environment that allows your best clients to interact with your prospects online. Pretty cool, but throw me a friggen bone here. Do the names Mark Zuckerberg and Amazon ring a bell? I guess I’ll have to wait and see how this platform really fully leverages social networking.


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