Posts filed under ‘small business’

Create BUZZ around your product

Creating buzz around your product or service. Quit simply, how to make it viral. Follow these steps, stick to them, and you could create a really BIG BUZZ!

Continue Reading May 5, 2010 at 2:03 pm 1 comment

Apple launches 1st Feminine Product: iPad

Finally Apple thinks of women!  Today Apple launched the iPad, the 1st ever Apple feminine product. It’s slim, light, fresh, and new, just what women look for in a maxi pad.  I appreciate Steve Jobs reaching out to the number one decision makers, the women.   Thanx Apple!

And the tweets go on…

iPad: MadTv already knew about this product in 2007.

iPad: Maxi Pad – available in a mini maxi or heavy flow maxi

iPad: Comes with a maxi pad App

iPad: Good for the low flow days

iPad: My iPhone just became an iPad nano

iPad: iPad… Copyright infringement with MaxiPads?

iPad:  Are you ready for apple branded man purses?

iPad: For your light iDays.

iPad: “iPad!” “Oh really, well, iTampon, but I guess it’s a personal choice.”

iPad: Wonder how many women were involved in #iPad naming process? Did none of them say ‘…erm’…

iPad:  The itampon, it plugs a gap….

iPad: Apple is coming out with two versions of it’s new iPad – the WiFi Mini Pad and the AT&T 3G Maxi Pad

iPad: Ipad with vaginal firewall protection and 3g-spot finder…

iPad: You can do things with #iTampon that you just can’t do with #iPad – like biking, horseback riding and swimming.

iPad: to keep you “fresh” down there.

iPad: It’s taking off because it has wings.

iPad: with mood lighting to suit your temper.

iPad: I can’t make fun of the iPad anymore. Someone call me when the iTampon leaks.

iPad: ipad…so, exactly how well does it stand up to leaks??

iPad: I Wonder if Kimberly Clark is the subcontractor to build #IPad ?

iPad: iTampon…no strings attached

iPad: Waiting for them to announce the iGoldChain so I can wear my #iPad around my neck

iPad: Just in case Apple runs out of uses for “iSomething’ They can refer to this

iPad: “‘I’m going to need a friggin’ iPack to carry all this iCrap I own

iPad: The entry-level #iPad comes with only 16GB of memory? I can fart 16GB of memory.

January 27, 2010 at 8:31 pm 2 comments

Lost Ring is found again

One week ago today, I was washing my hands and accidentally dropped my ring down the drain.  I don’t know how these things happen, but they just do.  I freaked out (naturally). This is the ring my mom bought me for Christmas 2009.  It is an old sterling silver spoon that has been shaped into a ring, with the letter “R” engraved onto it.  It was a perfect fit.  So, I tried numerous attempts with a clothes hanger, to no avail.

Today we brought in a heavy duty shop vac to suck the thing out. And guess what? IT WORKED!  You can sense my excitement in this video:

January 18, 2010 at 4:44 pm 3 comments

People of Haiti:

My heart goes out to you.

Bénissez ceux qui ont en besoin
(Bless those in need)

January 13, 2010 at 3:28 pm Leave a comment

Worst ad of 2009 [Via BNET]

BNET News thinks that this is the worst ad of 2009. They describe it is tasteless and irrelevant. I agree.

December 11, 2009 at 2:49 pm Leave a comment

Breaking News: Snow in Toronto

This is so fitting.  [Scooped it from InSeansOpinion blog] Growing up in North Bay and living in Toronto, this video is so true.

December 9, 2009 at 2:10 pm 1 comment

My comments regarding Neil Patel’s post Harsh Realities of Starting a Business:

Neil Patel suggests these top 7 harsh realities in starting a business.  I agree with some, but there are more important harsh realities that, although small, can eat you up inside and make you fear that the there is no light at the end of the tunnel.

His ‘Harsh Realities’:
1. Starting a business is like a roller coaster. He says there isn’t a ton of glamour in creating a company; instead it’s like a roller coaster.  You’d have to be a complete moron to think that starting out on your own is ‘glamorous’. This is a HUGE harsh reality, and fact.  There is no guaranteed level of comfort in the 1st year of business. Instead there is hope, but not too far from that there also lies failure.

2. Owning a business isn’t easier than working at a 9 to 5 job. He says that this is what most entrepreneurs believe, but it is very inaccurate. He explains that instead of having one boss you have many and that when you work at a 9 to 5 job all you have to do is work from 9 to 5. Hmm, well I know many entrepreneurs that choose their own clients, hence don’t have ‘bosses’ because they work with/for people they WANT to work with, and also hold regular work hours.

3. Consumers have to believe you are solving a problem. He says it doesn’t matter if you think you are solving a problem, all that matters is that your target customer thinks you are solving a problem. Is this not lying then if you really aren’t solving a problem?  Not only do you have to make life easier for your customers (hence the solving a problem) you actually HAVE TO SOLVE their problem(s).  If your marketing cries out a solution, then you must follow through with it.  Or else it will come back to bite you in the a**!

4. You have to make money. OK, ummm ….duh!  Unless of course starting a ‘business’ to you means donating your time/money/resources, then making money isn’t important.

5. You have to give a lot to get a little. He says in today’s world you have to give a lot. Whether it is free information or samples of your product, you have to do something to build trust from your customers. If they don’t trust you, they won’t spend money with you.  I agree with this, but at the same time, this is not new (I.e. …in today’s world).  Building trust and creating long lasting relationships is inevitable in business.  Your most loyal customers are the ones that trust you the most. David Maister speaks wonders on the issue of trustworthiness.

6. Coolness is inversely correlated to success. Here he compares Exxon Mobil to Facebook and Twitter in terms of coolness.  These are two completely different industries. You don’t have to be ‘cool’ to supply one of the most important resources, oil.  All you have to do is extract it and sell it.  When you are talking online terms, coolness IS important.  Answer me this; which brands are considered ‘cool’: Amazon, Twitter, Facebook Zappos, Piperlime?   Answer: all of them.  Now, answer me this, which brands are considered necessary: Exxon Mobil, Toronto Hydro, Twitter.  The 1st two. Twitter we can live without, but it is still cool.

7. Time is worth more than money. He says if you take your time and release your company when you think it’s perfect, you’ll be in for a big surprise. You will never be able to please everyone and you will always run into things that you never thought about. I can go on and on here, but really this all depends on your industry. Whether or not you’re selling a product or service, you MUST test it, research it, and understand it, before you make the launch.  You don’t want to bring a dysfunctional product to the mass market. It will instantly tarnish your brand.  Find a happy/safe medium between public launch, beta testing, and behind-closed-door testing.

My biggest and most obvious conclusion is that, yes entrepreneurship can be difficult, and it is not glamorous, but more specifically if you are going into business for yourself doing something you love to do, then it is NOT WORK. It is your passion.  David Foster said to the Editor of Success magazine, “If you aren’t working on Saturday or Sunday, then you don’t like what you do”.  In David Foster’s eyes, Neil Patel doesn’t like his job.

December 2, 2009 at 4:06 pm 1 comment

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