Renée Warren's Blog

Back to Basics

September 17, 2009 at 1:34 pm Leave a comment

With all these new technologies, applications, and platforms it can be easy to get carried away. But you can’t let yourself turn a blind eye to what truly matters, your customers.

With the adoption of social media is an integral part of your overall marketing strategy, your main focus should be on connecting and engaging your current customers or prospective ones, finding their needs and wants, and ultimately getting them to purchase from you. It’s not easy.  Many small to large size companies fail at this. But why?  They forget, or ignore, who they’re really supposed to be catering to based on their own internal conflicts.

I met up with Jeff Parks, President of i.a. consultants inc., one of Canada’s leading Information Architecture firms, this past week in Toronto to discuss going back to the basics.  We spoke about how to provide true value to your customers by avoiding one of the largest mistakes businesses make.  His video, Seek First to Understand, sums up our conversation and goes in to detail about why you should “stop focusing on internal business processes and start sharing experiences with others to expand your own perspective”.

Entry filed under: small business.