Market Research

October 9, 2009 at 7:02 pm Leave a comment

Nothing’s more important than doing a little market research.  Your goal:
FIND OUT EXACTLY WHAT YOUR CUSTOMERS WANT AND HOW TO REACH THEM.

How?  Ask them what they want.  Hand out questionnaires or do telephone surveys. Hold brainstorming sessions. Use online survey tools. Speak to your suppliers. List 10 benefits of buying from your business.   I have met and consulted with many entrepreneurs who don’t know who they are targeting. Why they are targeting their customers or how to make more money from them. Research – Research – Research!

You know those ‘annoying’ 5:30p.m. telemarketing courtesy calls you get from your bank or Telecom provider?  Yah, those fuzzy, hard to hear calls.  They are people trying to dig deeper into your purchasing habits. They want to figure out how better to serve you, but more importantly, they want to determine how they can sell more to you or to you at all.

Telemarketing

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Entry filed under: small business.

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